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Brand & Logo
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Brand & Logo
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Company name:
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Company contact person:
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Company mission statement: (copy)
Product/services positioning statement:
Benefit of your product/service:
Five words that represent your brand:
Three messages your brand needs to communicate:
Value proposition:
How does your brand’s image fall between these opposing characteristics?
Masculine
Feminine
Grey
Colourful
Fun
Serious
Approachable
Modern
Classic
Simple
Intricate
Conservative
Extravagant
Necessity
Professional
Casual
Sporty
Elegant
What colours represent your brand?
What colours would you not like to see?
What words would you use to describe your brand’s image?
What words would you not want used to describe your brand’s image?
What attributes and/or emotions do you want associated with your brand?
How would you describe your brand to a friend?
How would you describe its style?
What other brands would be its friends?
Where would your brand hang out?
Age? Gender?
What actor/actress would be perfect to play your brand? Why?
What kind of car would your brand be?
What animal would represent your brand?
Which one of these logo formats do you believe best represents your brand?
Logotype
Emblem or Enclosure
Web 2.0
Classic
Complex
What style of font do you feel best represents your brand?
Serif
Slab Serif
Sans Serif
Script
Blackletter
Not seeing one you like? Let us know what you prefer:
Submit
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